The key art for season 28 of The Voice aimed to give a backstage feeling and behind-the-scenes look to its viewers. For this campaign, three pieces of art were finished and used for various media needs. I was responsible for the center key art design in which Buble, Reba, Snoop, and Niall are seen walking into the sound stage. I also worked on the 2 other key art designs by modifying colors, editing talent photos, and revising copy to ensure all 3 designs worked together harmoniously. The art was then used for OOH advertisements and for a subway station takeover in NYC.