Breathe Happier is a fictional product and brand that I created for my senior thesis as an undergraduate student at the University of Florida. The Breathe Happier product is a bottle of pressurized scented air that consumers open and instantly get transported to the environment shown on the packaging with a flavorful, refreshing gust of air. The goal here was to be able to market a product that is essentially available for free (air) and make it look exciting.

I created a full brand book outlining the logo, colors, typography, and marketing collateral for the brand. I illustrated 3 different label designs for the product which include Ocean Breeze, Mystic Mountains, and Strawberry Fields. I used Adobe Dimension and Photoshop to mockup the designs on 3D cans. To finish the project, I conceptualized, storyboarded, illustrated, and animated a promotional motion graphic advertisement for the product. I hope you enjoy!