University of Florida Business Affairs Multimedia Design

COMPANY: University of Florida

ROLE: Graphic Design, Motion Design, Print Design, Illustration, Social Media Design

DATE: 2021-2022

In my time working as the Multimedia Assistant in the Office of the Vice President for Business Affairs Department, it was my responsibility to create content that led communication efforts at the University of Florida. Utilizing the University's brand guidelines and exercising my creativity, I created a multitude of branded material. This included motion graphics, posters, newsletters, campus maps, social media content, and various digital designs.

PRINT DESIGNS

DIGITAL DESIGNS

MOTION GRAPHICS

VIRTUAL PARKING PERMIT CAMPAIGN

During my time working for the University of Florida, the school planned to undergo a big change with the way students parked on campus. Rather than having physical decals, the University switched to requiring students to have virtual parking permits that would be associated with their car’s license plate. One of their challenges was determining the best way to convey lots of information about the switch to all students/faculty/visitors of the University. I was tasked with conceptualizing and creating a motion graphic explanatory video that would help share this information in a clear and engaging way. The time frame was fairly short for this project and I was able to complete it within about 3 days. I hope you enjoy the finalized video below!